Paul Ducey
GoalsThe jobPredictWhat goes inWhere it livesYour turnCheckTasklead time 00:00

AI at the Gemba · Lesson 3 of 10 · Week of October 26

Brief it like a new hire

Imagine a bright new hire on day one. They write well, learn fast and know nothing about your plant, your words or your customers. You would never hand them one line and walk away. An assistant is that person, every time you open a chat. This lesson is about the briefing: what goes in it, what doesn't matter, and where to keep it so you write it once and improve it like any other standard work.

By the end of this lesson you can:

  • write a briefing with the job, the reason, the reader, the facts, the format and an example;
  • give the assistant permission to say "I don't know", and say why that is worth a line;
  • say which parts of a briefing are worth your time and which have little evidence behind them;
  • choose where a piece of context belongs: a one-off prompt, custom instructions, a Project, a skill or memory.
Last time: two questions to warm up (not graded)

1. Which of these is red, and what do you do with it: a customer's confidential recipe under an NDA, or the minutes of downtime by reason? The recipe is red: don't paste it, and ask the owner of the rule. The minutes, with no names, are green.

2. Why is "approved" not the same as "private"? On a company account, your own administrators can often read your chats, and the plan decides retention.

The Lean job: give someone the context to do the work

Every Lean leader has watched a new person get a job wrong because nobody said who the work is for, what good looks like, or what to do when something doesn't fit. The fix was never "try harder". It was to put what you know into the instruction. An assistant has the same problem, with two differences. It cannot walk over and ask what you meant unless you invite it to. And it tends to agree with you and to guess when the facts run out, as Lesson 1 showed.

A briefing closes the gaps before the work starts.

Predict first

Here are two ways to ask for the same thing. Both come with the same ten scrubbed stops from Lesson 2.

A: Summarize these stops.
B: You are helping a packaging team lead prepare a five-minute Monday huddle. Summarize last week's stops, using only the table below. The huddle ends with the team choosing one thing to try, so end with one question for them. Readers are line operators: plain words. Format: three bullets under 20 words each, then the question. Use only the minutes and reasons in the table, and show your arithmetic. If a cause isn't in the table, write [NEEDS GEMBA]. If you can't tell, say I don't know.

Before you read on, write down two ways the answers will differ, and which one you would trust more. Then think about what B had to know to write itself, and who had to supply that.

What goes in a briefing

Anthropic's own guide to prompting says to be specific, say why, state the output format, give three to five examples, put long documents first, and set a role. Here that becomes six questions you answer before you send:

PartThe questionIn prompt B
The job and the whyWhat am I asking for, and what will it be used for?Summarize last week's stops. The huddle ends with the team choosing one thing to try.
The readerWho will read the answer, and what do they already know?Line operators and a lead, in plain words.
The factsWhat is it allowed to use, and what must it not invent?Only the table. Anything else is marked [NEEDS GEMBA].
The formatWhat shape should the answer take?Three bullets under 20 words, then one question.
An exampleWhat does a good answer look like?B has none, and the exercise adds three: two bullets and a question. Anthropic suggests three to five.
Permission to not knowWhat should it do when the facts don't answer the question?Say I don't know.

Why the last one is worth a line

Lesson 1 said models tend to fill a gap with a guess, and that training and scoring can reward guessing over "I don't know". Anthropic's guidance on reducing made-up answers says to allow the assistant to say it doesn't know, to have it quote the text it relies on, and to check by running it again. One line costs nothing. It is not a guarantee, so you still read the answer, but it can move the default.

Put long documents first

If you paste a long SOP or a long log, Anthropic's guidance is to put it before your question. Separately, as Lesson 1 explained, facts in the middle of a long input are used less reliably.

A briefing is a paste

Everything in a briefing leaves the building too. Apply Lesson 2 to it: no names, no formulas, no customers. If a briefing needs your plant's terms, put the terms in and leave the people out.

What matters, and what has little evidence behind it

  • Context and examples matter. They are what the assistant can't get anywhere else.
  • Format can matter a lot, in odd ways. In one study of an older open model, changing only how a prompt was laid out moved accuracy by up to 76 points. Test your briefing on your own cases, and don't assume a layout that worked once will keep working.
  • A role is cheap and unreliable. Studies of personas such as "you are an expert" found they did not reliably make factual answers more accurate. Setting a role is fine. Don't count on it to fix a thin briefing.
  • "Think step by step" is worth less than it was. A 2025 preprint found its gains shrinking as models improved. For arithmetic, a method that shows its work or runs code is better, and Lesson 5 takes that up.

Where a briefing lives

As of October 1, 2026. Names and menus differ by vendor and change often. The ideas stay the same.

If you retype the same briefing every time, you are doing work that standard work exists to remove. There are six homes for context, and they differ in how often the assistant sees them and who controls them.

HomeWhat it holdsWhen the assistant sees itBest for
A one-off promptThis request.Once.Exploring.
Custom instructionsGeneral preferences.Every chat."Be concise. Use our terms."
A ProjectFiles and project instructions.Always, in that project.Background on one line or one problem.
A skillA procedure and its templates.When the task matches.A repeatable job, such as a first-piece check.
MemoryFacts the assistant infers about you.Automatically.Convenience, not controlled content. Off by default on Claude's Team and Enterprise plans.
A custom GPT or a GemInstructions and knowledge files, in one vendor's product.When you open it.Vendor assistants. Google says Gems become skills on personal accounts from November 2026.

How to choose

  • The same words every time you work on one line or one problem: a Project.
  • A preference that applies to everything you do: custom instructions.
  • A procedure the team runs the same way, such as the 12-step check: a skill. You write one in Lesson 7.
  • A procedure your team must follow: never memory. It is inferred automatically and isn't controlled content, so it has no named owner, version or review date.

Standard work, with the same catch. A Project's instructions and a skill work like standard work: written once, reused, improved after each use, with a named owner. The catch from Lesson 1 applies. A person notices when a step drifts. The assistant can silently drop one. A rule that must hold every time needs a check outside the model, which is Lessons 8 and 9.

Your turn: the one-liner against the briefing

About 25 minutes, using the same ten scrubbed rows from Lesson 2. They are repeated here so you can start without going back.

Your work, your data. This exercise uses the invented, already scrubbed rows below. Leave your own work data out until you have done this once, and apply Lesson 2 to your briefing as well as your data: the briefing is a paste too.

Day, Shift, Customer, Minutes, Reason
Day 1, Day, C1, 12, film splice, operator re-threaded
Day 1, Swing, C2, 25, label jam
Day 2, Day, C1, 8, film splice
Day 2, Swing, C3, 31, waiting on forklift, asked lead
Day 3, Day, C2, 15, label jam
Day 3, Night, C3, 40, changeover
Day 4, Swing, C2, 22, label jam
Day 4, Night, C1, 18, film splice
Day 5, Day, C3, 35, changeover, operator waiting on kit
Day 5, Swing, C2, 20, label jam
  1. Run A (4 minutes). In a new chat, paste the rows and send only:
    Summarize these stops.
    Save the answer.
  2. Write your briefing (8 minutes). Use the six boxes on the worksheet. Here is a model to adapt:
    You are helping a packaging team lead prepare a five-minute Monday huddle. Summarize last week's stops, using only the table I paste after this. The huddle ends with the team choosing one thing to try, so end with one question for them. Readers are line operators: plain words. Format: three bullets under 20 words each, then the question. Use only the minutes and reasons in the table, and show your arithmetic. If a cause isn't in the table, write [NEEDS GEMBA]. If you can't tell, say I don't know.
    Examples of a good bullet: "Seal-bar resets: 41 of 190 minutes, the biggest share." and "Hopper refills: 3 stops, 55 minutes."
    Example of a good question: "What is different on the shift where it happens most?"
  3. Run B (4 minutes). In a new chat, send your briefing, then the rows. Save the answer.
  4. Compare (6 minutes). Did it follow the format? Which bullets come from the table? Add the minutes by reason yourself and check its numbers. Did it name any cause that is not in the table? Did anything get marked [NEEDS GEMBA] or "I don't know"?
  5. Move it (3 minutes). Put the reader, the format, the examples and the "I don't know" line into a Project's instructions. Open a fresh chat in the project and paste only the rows. Is the answer close to B's? One instruction can change a lot, and it still isn't a guarantee, so keep checking.
The numbers to check against

The stops add up to 226 minutes. By reason: label jam 82, changeover 75, film splice 38, waiting on the forklift 31. Label jams and changeovers are 157 of the 226, about 69%. If your assistant's numbers differ, ask it to show the sum, and find the difference before you use a word of it.

Knowledge check

Five questions, graded for you. Sign in to take the check, save your progress and count this lesson toward your certificate. Sign-in opens on Monday, October 12.

Sign in to take the check

Your task: write one briefing you will reuse

  1. Open the printable worksheet and fill in the six boxes for one job you do every week.
  2. Decide where it lives: a Project, custom instructions or, later, a skill. Write down who owns it and when you will review it.
  3. Use it three times this week. After each, note one thing the briefing should have said, and add it.

Open the printable worksheet

In the toolkit

A job breakdown sheet is the Lean way to brief a person on a job: the important steps, the key points and the reasons. The toolkit's TWI Job Breakdown skill builds one, with a training timetable. Read it next to your own briefing. It is the same job, for a person.

Sources

Where the facts in this lesson come from. Facts last checked October 1, 2026. Plans, menus and product names change quickly, so check the vendor's own page. If you find a fact that is out of date or wrong, tell me.