Side builds · research · where I started
Things I've built between the big projects, the research I publish, and the work that came before operations. The main case studies are on the home page.
Built on the side
Product · AI social scheduling
Turns one idea into platform-native posts for X, Instagram, LinkedIn, TikTok and YouTube, schedules them at the best times, and publishes them. One composer, scheduling, analytics and an inbox in place of six tabs. Real SaaS: pricing, onboarding, the works.
Product · web app
One clean link that routes people to everything you want them to see. I built and deployed this one for Solar Cannabis Co.'s booth at NECANN 2025.
Tool · answer-engine optimization
Reports how a brand shows up inside AI answer engines, and where it's invisible. Buyers now start their research in chat assistants, so being findable there is the next SEO. The first load can take a minute while the server wakes up.
Research
Market intelligence · public CCC data
A data-driven look at a maturing market, built on public Cannabis Control Commission data, with an interactive dispensary-saturation map and a town-by-town list.
Before operations, and off the clock
Chef and operations manager
A dinner theater where a full kitchen and a live show ran on the same clock every night. I ran both: courses timed to the performance, and servers who were part of the act. It's where the throughput and standards of a kitchen met the timing of live theater.
Volunteer teacher
A year as a volunteer teacher with ADPP, part of Humana People to People. The video, in Portuguese, is of my coworkers, my students and the school where I taught.
Volunteer · two trips
Two service trips with Bridges to Community: mixing concrete, laying block and raising walls by hand with local masons to build a home for a family, and later to rebuild an elderly couple's farm in the mining region of Siuna.